Is your company in need of a Chief Marketing Officer (CMO) to enhance your leadership team and build your marketing department, but constrained by time or budget limitations for a full-time hire? Consider partnering with a part-time or fractional CMO (fCMO). These professionals provide the same level of expertise and strategic insight as full-time CMOs, but on a part-time basis and often at a significantly lower cost.
nashville fractional cmo

Part-Time CMO / Chief Marketing Officer

Grow Faster with a Fractional Chief Marketing Officer

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Your Fractional CMO should possess a proven track record in marketing and management, along with extensive industry knowledge. They should naturally assume the leadership role within your in-house marketing team.
Beyond leadership abilities, a capable Fractional CMO acts as a c-suite level expert, overseeing the execution of marketing strategies and helping your organization achieve its marketing objectives.
At CMO Exponential, our Fractional CMOs collaborate closely with your organization's c-suite executives, leadership team, and the marketing talent responsible for daily tactical execution.
Chief Marketing Officer

Fractional CMO Responsibilities

Develop and manage your marketing team's short-term and long-term strategy.
Deciding and committing to which marketing strategies are best for your business, such as SEO, content marketing, paid advertising, or a podcast, etc.
Solving marketing problems that will arise and need to be resolved quickly.
Leading the marketing department and inspiring team members.
Hiring new employees and building out your team for long-term success.
Working with outsourced agencies leaning on their experience.

Growth-focused Marketing Strategy & Leadership

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Our Fractional CMOs are strategic experts focused on growth. We prioritize profitability in campaigns, which we define as a key measure of success with our clients. This is achieved by enhancing the efficiency of your existing marketing team. During our first 90 days with a client, we concentrate on refining the systems and processes within your marketing department.

We achieve this through weekly reporting on marketing KPIs via a scorecard. We will either create a new scorecard or improve your existing one to provide immediate benefits for your marketing efforts.

When considering a Fractional CMO for your high-growth business, weigh the cost of not having a dedicated marketing leader against the potential gains of an experienced one. There is a significant risk in allowing a marketing director or coordinator to set campaign objectives and success criteria for your entire organization, as they may be underqualified for such responsibilities.

By hiring a Fractional CMO from Nashville 720 Marketing, you provide your team with the expertise and confidence needed to achieve new levels of sales and profitability.