Joel Muro is the founder and CEO of 720 Digital Marketing, an AI-first agency he started in 2024 in Franklin, Tennessee. He and his team specialize in generative engine optimization (AI SEO), traditional search, and paid advertising for businesses across Middle Tennessee and nationwide. Joel founded 720 to bring large-agency AI capabilities to local and growing businesses, with transparent reporting, no long-term contracts, and a focus on the metrics that matter: leads, calls, and revenue. Connect with Joel on
LinkedIn.
Marketing That Matters
Marketing only matters when it produces customers. Here's why each piece of the work we do earns its place in your budget, in plain English.
Why does SEO matter for your business?
SEO matters because nearly every buying decision starts with a search, and the businesses on page one get the call. Unlike ads, organic visibility compounds: a ranking earned this quarter keeps producing leads next year without a per-click bill. And since AI assistants now summarize the same results, the authority you build in search also decides whether you appear in their answers. If you're not visible for the problems you solve, your competitor is.
Why do paid ads matter for your business?
Paid ads matter because they're the fastest way to put your business in front of buyers, today, not in six months. Google and social ads reach people at the exact moment of intent and tell you, in dollars, what a lead costs. Run with discipline, tight geo-targeting, weekly search-term cleanup, verified conversion tracking, paid advertising is a faucet you can turn up for busy seasons and down when you're booked solid.
Why does social media matter for your business?
Social media matters because customers check your profiles the way they once checked your storefront, and silence reads as closed. A consistent presence builds familiarity before the first call, distributes your proof (reviews, results, work photos), and keeps you in front of past customers who refer you. Paid social adds precise targeting by location, interest, and behavior that search alone can't reach.
Why does web design matter for your business?
Web design matters because your website is the only salesperson that works every hour of every day. Visitors decide in seconds whether you look credible, and Google measures how fast your pages load when it ranks you, and when it prices your ads. A beautiful site that doesn't convert is a brochure; a fast site engineered around calls, forms, and bookings is an asset that pays for itself.
Why does lead generation matter for your business?
Lead generation matters because traffic is vanity until it becomes calls, form fills, and booked appointments. A lead system, landing pages built around one clear offer, follow-up that answers within minutes, and tracking that ties every lead to its source, turns marketing from an expense you hope works into a pipeline you can measure in cost per lead and closed revenue.
Why does content marketing matter for your business?
Content marketing matters because customers research before they buy, and the business that answers their questions earns the trust before competitors get a chance. Useful content ranks in search, gets quoted by AI assistants, gives your sales conversations material, and keeps working years after it's published. The companies that teach their market tend to win it.
Why does reputation management matter for your business?
Reputation management matters because reviews are the strongest trust signal in local search: they influence whether you appear in the map pack and whether the searcher picks you once you do. Volume, recency, star rating, and how you respond all count. A steady flow of genuine reviews, and prompt, professional responses to negative ones, protects revenue you've already earned and compounds the marketing you're paying for.
Why does conversion rate optimization matter for your business?
Conversion rate optimization matters because doubling your conversion rate cuts your customer-acquisition cost in half across every channel at once. CRO uses A/B testing and behavior analytics to find where visitors hesitate, confusing pages, slow forms, weak offers, and fix them. It's the cheapest growth available, because it makes the traffic you already pay for work harder.
Why does AI search optimization matter for your business?
AI search optimization matters because customers now ask ChatGPT, Claude, Perplexity, and Google's AI Overviews for recommendations, and those answers are assembled from sites the AI can crawl, understand, and quote. Structured data, answer-first content, and an entity the engines recognize decide whether you're cited or invisible. The businesses that optimize early become the default answers in their market.
